We are the engine, our products the exhaust.
We build magnetic AI experiences, powered by gamification.
We're a new kind of build engine: obsessive about consumer behavior, ruthless about iteration, and powered by one of the sharpest product + AI teams in the business.
Who's Building This
We've launched, grown, and exited multiple consumer products. Now, we're building the platform we always wished existed.
Pasquale
Former Director of Product @ EA, Scopely, Zynga. 10+ years in consumer hits.
Paolo
AI Research & Infra @ Microsoft, Fortinet. Built LLM tools before they were trendy.
Why We Exist
We believe the next breakout apps won't look like apps. They'll talk, adapt, learn—and they'll be hard to put down.
AI as interface, not just feature
Gamification as habit-loop engine
Rapid build-test-learn cycles as core muscle
Multimodal experiences, not screens
Virality & retention built from day one
UI/UX designed to connect emotionally
How We Build
We treat product development like a creative lab. We don't pitch decks—we ship prototypes.
Weekly Prototypes
We ship functional prototypes every week, not just mockups or decks.
Data-Driven Decisions from Day 1
Every feature is instrumented and measured from the first prototype.
Plug-in Gamification Modules
Our library of engagement patterns can be applied to any product.
LLM-Native Interfaces
We design for conversation and natural language from the ground up.
User Testing in < 72 Hours
From concept to real user feedback in less than three days.
Go-To-Market: Fast, Lean, Ruthless
We launch in niche markets with built-in virality and distribution-first thinking. No paid ads, no PR fluff—just traction.